Hartnett & Associates is a strategic, global brand consultancy.   We believe modern brands can benefit from "global positioning," that is, a 360 degree view incorporating multiple perspectives.

Our deepest expertise is in business and marketing planning, research, strategic guidance and analysis.  Our strengths are in the business categories of travel, healthcare, education, entertainment, consumer products and retail.

Green Poll, Green Hair?

Some examples from our current work:

> Naming, positioning, and launching a patented pet product

> Developing entertainment programming to teach kids good values

> Creating a brand ambassador program for a leading hospital

> Helping a community clinic system reverse childhood obesity

Some recent, completed assignments:

> Re-positioning a famous California beach town

> Introducing a national Medicare-sponsored program bringing physicians into patient homes

> Researching and finalizing a brand positioning statement for a new restaurant chain

> Leading the largest California State University extension program into non-traditional and social media

Our mission is to generate value for both of us, by virtue of our services to you.

Please contact us for a free introductory consultation.