“Joe Hartnett is one of the most creative people I've ever had the
pleasure to work with. He has a strong strategic brain that's also
always filled with new, out-of-the-box ideas. Joe is just a terrific
guy to work with whose boundless energy and enthusiasm are contagious,
making everyone around him even better.” Mark D. Johnson, VP/Strategic Marketing, The Phelps Group
"People no longer believe in the 'perfection' of advertising, and it is becoming less important in brand conversations."
“Joe is a fantastic mentor who truly helped guide me as a young
professional. He treats his colleagues like he treats his clients with
an open ear always ready to listen to problems and help find effective
solutions. His sincerity and openness creates a comfortable environment
in which creativity and innovation can thrive.” Brian Forde, President, Llamadas S.A., Managua, Nicaragua
you don't get noticed, you don't have anything. You just have to be
noticed, but the art is in getting noticed naturally, without screaming
or without tricks."
Leo Burnett "I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
We are a business and marketing consultancy, located in Pacific Palisades, California.
Our forte is in helping organizations set goals, and then coaching and training both executive leadership and key staff to realize the profitable achievement of their goals.
Business and Strategic Planning; Integrated Marketing Communication
We author business, marketing and IMC (Integrated Marketing Communication) plans, and participate with clients in educating, coaching and training key executives and staff in the implementation of these programs. (Previous experience: Toyota Motor Sales, McDonald's, Disney, Bushnell Sports Optics, Crystal Cruises, City of Hope, Orthopaedic Hospital and California State University, Long Beach.)
Education and Training
Both principals at H+A, Joe Hartnett and Dayle Davidson, Ph.D. are currently adjunct faculty at UCLA, teaching both online and traditional classes in IMC, Branding and Communication. (Previous experience includes training programs for Dunn-Edwards, City of Hope, Pepperdine University Graziadio School of Business, Tahiti Tourisme, Switzerland Tourism, thinkLA, and the Los Angeles Advertising Agencies Association.)
Brand Consulting and Management
H+A is particularly in demand for consultation with corporations and organizations about branding and brand management. (Previous experience includes naming, branding and management programs for Surf City USA (Huntington Beach, CA), Care Level Management, City of Hope, Crystal Cruises, Bushnell Sports Optics, Smart Harness, Queenscare and the Special Olympics.)
Branded Content Development and Production
The Multi-Platform Breaking the Code project begins with development and production of a feature length documentary film, directed by 3-Time Oscar Winner, Mark Jonathan Harris (Biography of Mr. Harris).
Documentary Feature Film Trailer: Breaking the Code (More...)
An H+A specialty is recruiting Co-Branding Partners to bring other people's resources to our client's campaigns, creating breakthrough promotional programs to drive traffic and sales.
Co-Branded Content Promotion: Tahiti Tourisme and ESPN (More...)